What Is the Facebook Audience Network?

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If you’re already using Facebook ads to improve lead generation or sales, then you understand the power that social media has to reach more people than ever before. The Facebook Audience Network is expected to extend that reach even further – far beyond Facebook and into other mobile apps.

The Same, Only Better

Why do Facebook ads work so well in the first place? They’re personal, they’re completely relevant, and they are easy to measure whether you do so on your desktop computer or your smartphone. The Facebook Audience Network will expand upon this by bringing the very same features to other mobile experience based on app use, which means your Facebook campaigns have the potential to reach more people than ever before. The best part is that the Audience Network uses the same targeting algorithms you’ve been using for your Facebook ads, including lookalike, core, and custom audiences. Even the measurement tools are the same.

Get Started and See Results

It’s very simple to extend your reach with Facebook Audience Network. If you’re already running traditional Facebook ad campaigns that place News Feed ads, then getting started with the Audience Network takes one simple click. It is available in every advertising interface and the API, too. Your task is to get your ad running in Audience Network; afterward, Facebook handles the delivery and optimization of those adds, taking some of the pressure off of you.

Why You Should Use the Facebook Audience Network

Developers created the Facebook Audience Network to help marketers and business owners meet their objectives simply. These objectives may include everything from improving overall engagement to lead generation to app installs. Facebook gives you options for three creative ad formats that will fit the look and feel of the app that feeds the ad to the viewers, and these include banner-style, interstitial (full page), and native. The best part is that these ads are derived from the very same images you use for your Facebook News Feed ads, so there’s no ad redesign needed.

When You Can Get Started

Because Facebook Audience Network is so very new, if you choose to use it during these early stages, you should expect the performance to vary at first. As more ads, publishers, and app developers start to use the system, that performance is expected to increase. Right now, only advertisers interested in increasing app installs or engagement are being invited to try the Audience Network, but Facebook will expand this availability to companies with other marketing objectives at some point in the future. For the time being, it is available only to a limited number of advertisers, but that number grows each month. Talk to your account rep or client partner if you are interested in giving it a shot.

The Facebook Audience Network is a great way to put your ads in front of more people using the very same targeting formulas as your News Feed ads. It can broaden your reach and improve your overall ROI with just a single click, so be sure to consider it as a valuable part of your digital marketing strategy.

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